Introducing a new product on the market is a tremendous challenge for any manufacturer. At BOSE®. we add to this very high standards for ourselves to develop the best possible product, always making sure that we create an experience for our customers that is positively different and lasting.
As you know our L1-family of products is growing. During the last Frankfurter Musik Messe in March we introduced the L1™ model II and the T1 ToneMatch™ audio engine (www.bose.com/musicians) to the global press, our MusicPartners and thousands of curious musicians. The new BOSE® ToneMatch™ technology allows us to come even closer to the live sound quality of the source. We feel we can now honestly say that L1™ may well be the most natural extension of any instrument on the market today.
The introduction of the L1™-family of products has been a very rewarding experience, with more and more musicians adopting this new way of amplifying live music. Frankly… we never thought we would be so successful in such a short time, not only in sales, but also in product acceptance by a wide variety of artists.
This success however also puts us in a situation where we need to rethink, adapt and change our way of working to ensure continuity of delivery in the future without compromising the quality you expect from a brand like BOSE®. We are currently in this period of change and unfortunately this has resulted in periodical non-availability of the new L1™ products.
We want you to know that we are doing our utmost to remedy this situation as expediently as possible and strongly appreciate your comprehension and patience.
The feedback we got from the first deliveries of the new L1™ products to you, the active musicians, has been very promising. Again, we want to thank you for taking the leap to choose for the L1™ way of amplifying live music and for creating demand that clearly outstrips our ability to supply.
If you are in a hurry to obtain your very own L1 system, we suggest you visit a Bose MusicPartner as quickly as possible, so that you can reserve your very own L1 for fast delivery.
Live Music Market Manager, Europe
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