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Hey gang,

Tomorrow we'll announce ToneMatch™ presets for Taylor guitars with the Expression System. This is very exciting news for our two companies and I wanted to share some of the background. If you’re interested, read on.

As many of you know we have Bose created presets in the L1™ system so that we can bring to musicians this idea of “completing the system”. Presets have really resonated with owners as a cool part of the system and we started working on more. We approached the good folks at Taylor with the idea of creating presets for their instruments and they jumped in with both feet. Their engineers worked with Cliff to develop presets for the different body styles of Taylor guitars and the results of that work are ready for the world.

Now, some of you know that we’ve done this with other companies, but Taylor got their communications team into it and they said “Let’s tell this story. Our owners will be interested in hearing about this.” We said, “Okay!” and we went to work putting together a video that tells this story.

On the web site (www.bose.com/musicians) you can view a video (soon to be a free DVD) that talks about the work we did together. We are also planning to include this information in some emails, a Harmony Central press release, etc. so that we can let musicians know about these new presets. We’ll also add more info to the Bose website as we finish up the ToneMatch for Taylor story.

So what is a “ToneMatch preset” versus a “preset” … why the fancy name?

Well, to me, there is a big difference between a ToneMatch preset and what I’ll call a “Bose preset”. A ToneMatch preset is one where Bose and another manufacturer, in this case Taylor, work together to optimize the sound of the instrument (or mic) when it is connected to the L1 speaker. A Bose preset is one where Bose, independent of the manufacturer’s input, creates a preset for a mic/instrument/pickup connected to the L1 speaker.

I know that may be subtle to many of you, but to me it’s a big difference. It’s really putting the controls in the hands of the “tone creation” experts and guiding their choices (not deciding) and we play the role of the “tone distribution” experts. To me, as a musician, it’s like bringing Taylor and Bose to your gig and saying “Guys, get it sounding great and I’ll take it from there.” My totally biased opinion is that this is a great benefit to musicians.

How do you get the presets? Well thank you for asking ...

If you’re an L1 owner and interested in getting a preset upgrade disk with ToneMatch presets for Taylor guitars, simply call (800) 905-0894 next week and we’ll send it out to you (If you call today you’ll be early and they might say “I can’t order it.” and you’ll have to call back next week anyway. Info is power, use it wisely and keep me out of trouble please. )

The Taylor disk adds the new preset to locations 89 to 99 so you keep all your other presets (less one) and gain the Taylor presets. Note: You must have version 2.0 presets installed before you can install the Taylor presets.

If you’re not an L1 owner and you’re ready to buy, you can skip the upgrade process and buy an L1 system that has been preloaded with ToneMatch for Taylor presets at that same number (800) 905-0894. We have a limited supply of these systems and we hope that they will go fast … so act fast.

Let me know if you have any questions,
Steve

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